🎊The concept

Collection concept

With this collection we wanted to present our brand identity.

The protagonists of the collection are all the logos made during the process of creation of our identity. We're going to give value to the long creative process that we needed to build the final identity.

Discover yourself and find the right words to tell your visions is often a process that takes time, dedication and mistakes.

Mistakes are all the attempts that you made before you achieve the coveted results, but that does not mean they have no value. After we found our purpose, we decided to build a story that was able to narrate the path we are going to take in building a virtual ecosystem that would benefit the whole community!

The web 3.0 is where we want to build the perfect community for the digital workers, designing places to welcome, train and host new young professionals in the field. This collection will allow us to self-fund the project and welcome new members into our company.

After we have selected the different test logos, we deposited them in various settings, in order of rarity, giving them the right value.

Rarities:

Common: represent the first phase of the the project and provide you some perks. It consists of various adaptations of the logos with the color palette chosen for our identity as a studio.

Rare: rare’s background tell the story of the beginning of on idea community in the space. They are characterised by visual elements that recall the space itself playing with gradient. The point of view of the image is the same of the space shuttle, outlining the category of ideators that wants to explore the space with us.

Epic: by framing the deep space directly from the planet, we have reserved a special category for the og in our community. The ones that have believed in on idea project since the beginning, dreaming of this journey looking at the on idea color from afar.

Legendary: in the legendaries we can see a preview of the settings and planets that our friend on will visit. They will be the ones responsible for our companion adventures so the question will now remain only one.... who is on.